ikorol is an award-winning, anti-corrosion primer that can be applied directly to rust. It provides two-way protection – by stopping corrosion and creating a super-adhesive undercoat for any type of paint – it protects metal for up to 10 years. ikorol can be applied by brushing, rolling or airless spraying. ikorol was invented and is manufactured at the Polish Laboratory of Technological Processes – a teaching institute of Warsaw University of Technology.
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The Diline: diline/korol
Behance: behance/ikorol
Visit Website: ikorol.pl
icorols’ manufacturer set the assignment of developing a brand identity, packaging and website for this new product. The design had to offer flexibility and stand out in the marketplace.
ikorol’s branding and packaging are like the product itself: effective, clear and easy to use. Bold logotype and bright red colour, with yellow and grey accents, were chosen to create an eye-catching design that pops off the shelf. A simple icon-coding system was introduced to highlight recommended usage and application relevant to the size and type of packaging.
